Does Ja Morant Have a Nike Deal? The Truth Behind It

Ja Morant and Nike: Yes, It’s Official (and Big)

Well, to answer the question straight up: yes, Ja Morant definitely has a Nike deal — and it’s not just any deal. He’s one of the rare young athletes to get his own signature shoe with the brand. That’s huge.
Like, LeBron-KD-Giannis-level huge.

When I first heard about it, I honestly didn’t believe it. I thought maybe he was just rocking Nikes on court like half the league does. But nah — Ja actually signed with Nike back in his rookie season, and by 2022, they officially announced the Nike Ja 1. And yeah, I totally wanted to cop a pair (I’ll explain later why that didn’t happen... painful story).

What Makes His Nike Deal So Special?

Signature Sneaker Line — Not Just a Promo Collab

Nike doesn’t hand out signature shoes like candy. It’s reserved for the elite — players with charisma, star power, and serious game. Ja fits that mold to a T. His first shoe, the Nike Ja 1, launched in April 2023 and sold like crazy, especially after all the buzz around his highlight-reel dunks and fearless attitude.

The branding around it is tight, too — super personal. Phrases like “Day 1” and “It’s In My Blood” are tied into the shoe design, reflecting his journey and mindset. I mean, that’s the kind of storytelling Nike loves, right?

A Deal That Goes Beyond Just Shoes

This isn’t just about sneakers either. Ja’s presence in Nike campaigns, social content, and courtside visibility has skyrocketed.
A friend of mine who works in sports marketing (shoutout to Chris) told me:

“Nike sees Ja as the next face of the league. They’re betting on him long-term — even with the PR bumps.”

And yeah, there have been bumps.

Wait — What About the Off-Court Controversies?

Nike Stuck With Him (Mostly)

Let’s not pretend there wasn’t drama. The gun incident on IG Live, the suspension, the media firestorm — it did affect things. Some product launches got delayed, promo materials got pulled, and social media kind of went silent for a bit.

I remember texting Chris, like:

“Bro, is Nike gonna drop Ja?”
His answer: “Not likely. They’ve already invested too much. He just needs to clean it up.”

And they didn’t drop him. They stayed quiet, sure — but the Ja 1 didn’t disappear. New colorways kept releasing (albeit more low-key). Honestly, I was surprised. I thought the deal might get iced for good.

Damage Control and Moving Forward

To Ja’s credit, he did step back, apologized (more than once), and got help. Whether it was genuine or PR-managed, it worked well enough for Nike to stay onboard.

I mean, let’s be real: Nike has weathered worse. They didn’t walk away from Tiger or Kobe either. If they believe in you, they hold on.

My Own (Slightly Embarrassing) Ja 1 Story

Okay, so I tried to buy the “Hunger” colorway of the Nike Ja 1 when it dropped. I was hyped. Had the app open, credit card ready, phone charged.
Guess what? Crashed. Three times. By the time it loaded, it was sold out.
I’m still salty. Ended up paying resale. Not proud of it, but… they’re clean.

And the shoe? Light, comfy, and surprisingly durable. Perfect for guards — low to the ground, responsive. I play pickup twice a week and those kicks hold up.

Final Thoughts: Ja’s Nike Deal Is Still Alive and Kicking

So yeah, despite the drama, the deal is real and still going strong. Ja Morant is one of the few in the league with his own Nike signature line — that’s elite company. Sure, he’s had his moments off the court, but Nike seems committed. And fans? Still buying.

If you're into hoops, culture, or just good sneakers — Ja’s journey with Nike is definitely worth watching. Just… maybe be faster than me when the next drop hits.

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