How Many C’s Are in Marketing? You’ll Be Surprised!

The Classic 4 C’s: A Quick (But Not So Simple) Overview

Okay, so if you’re like me, you probably first heard about the 4 C’s of marketing in some dusty classroom or during a half-listened webinar. They are: Customer, Cost, Convenience, and Communication. Simple, right? Hmm… not so fast.

Customer: It’s All About Them

Yeah yeah, “the customer is king” — we’ve all heard that. But seriously, it’s hard to always put yourself in their shoes. Just last week, I was talking to my buddy Sam (works in product dev), and he admitted they designed an entire feature without once asking users for input. Ouch. So, trust me: the “Customer” C is more than a buzzword; it’s the heart.

Cost: Not Just the Price Tag

Here’s where I often tripped up early in my career. I used to think cost = price. Nope! It’s also about the cost of time, effort, emotional investment. Like, I once signed up for a “free” tool — but man, the onboarding took hours. That cost me more than a premium plan would’ve.

Convenience: They’re Lazy (And So Are We)

Let’s be real: people want things easy. If your product or service requires too many steps, too many clicks, or too many brain cells… they’re gone. I still remember the frustration I felt trying to navigate an old-school checkout process. You’ve felt that too, right?

Communication: Two-Way Street

Here’s a funny (and kinda embarrassing) one. I once sent out a campaign assuming customers would “just get it.” Nope. Had to follow up with clarification emails because I never thought about how I was communicating, just what. So yeah, this C is about clarity, tone, and… listening.

Wait, There’s More? The Expanded C’s List

Beyond the 4 C’s: Adding Complexity

So here’s where it gets tricky. Depending on who you ask, there are 5, 6, even 7 C’s floating around in marketing theories. Seriously, it’s a bit messy.

Competition, Credibility, Consistency…

Lately, I’ve been leaning toward including Competition and Credibility in my own frameworks. You can’t ignore competitors (even if you want to). And credibility? Without trust, you’re toast. Honestly, I used to brush off consistency, thinking “eh, we can change tone here and there.” But I was wrong — customers notice.

Why Do the Number of C’s Keep Changing?

Marketing Evolves — And So Should We

The reason you see new C’s popping up isn’t because academics are bored (okay, maybe a little), but because marketing shifts fast. What mattered ten years ago (like just pushing messages) isn’t enough today. For example, Content became a C when digital exploded.

It’s Okay to Feel Overwhelmed

I’ll admit, sometimes I roll my eyes when a new article drops with “The 10 New C’s of Marketing!” Like, come on. But then I realize — maybe it’s not about memorizing them all, but about adapting. Marketing isn’t static; neither are we.

How Many Should You Focus On?

Tailoring the C’s to Your Situation

Here’s where I hesitate a bit, because honestly, there’s no one-size-fits-all. For a startup? Focus hard on Customer and Communication. For a mature brand? Credibility and Consistency shoot up in importance.

Funny story: a client once asked me, “How many C’s should we use?” and I almost said “all of them!” But then I caught myself. The truth? Focus on what matters for your goals, not some checklist.

You’ll Make Mistakes — And That’s Okay

Look, I’ve made mistakes trying to juggle too many C’s. I once prioritized Convenience so much that we over-simplified, and the product lost its unique charm. Lesson learned. Don’t just chase trends; think critically.

So… how many C’s are in marketing? Depends on who you ask — but more importantly, it depends on what you need right now. Stay flexible, stay curious, and don’t be afraid to change your mind along the way (I sure have!). You’ve got this.

Is 165 cm normal for a 15 year old?

The predicted height for a female, based on your parents heights, is 155 to 165cm. Most 15 year old girls are nearly done growing. I was too. It's a very normal height for a girl.

Is 160 cm too tall for a 12 year old?

How Tall Should a 12 Year Old Be? We can only speak to national average heights here in North America, whereby, a 12 year old girl would be between 137 cm to 162 cm tall (4-1/2 to 5-1/3 feet). A 12 year old boy should be between 137 cm to 160 cm tall (4-1/2 to 5-1/4 feet).

How tall is a average 15 year old?

Average Height to Weight for Teenage Boys - 13 to 20 Years

How to get taller at 18?

Staying physically active is even more essential from childhood to grow and improve overall health. But taking it up even in adulthood can help you add a few inches to your height. Strength-building exercises, yoga, jumping rope, and biking all can help to increase your flexibility and grow a few inches taller.

Is 5.7 a good height for a 15 year old boy?

Generally speaking, the average height for 15 year olds girls is 62.9 inches (or 159.7 cm). On the other hand, teen boys at the age of 15 have a much higher average height, which is 67.0 inches (or 170.1 cm).

Can you grow between 16 and 18?

Most girls stop growing taller by age 14 or 15. However, after their early teenage growth spurt, boys continue gaining height at a gradual pace until around 18. Note that some kids will stop growing earlier and others may keep growing a year or two more.

Can you grow 1 cm after 17?

Even with a healthy diet, most people's height won't increase after age 18 to 20. The graph below shows the rate of growth from birth to age 20. As you can see, the growth lines fall to zero between ages 18 and 20 ( 7 , 8 ). The reason why your height stops increasing is your bones, specifically your growth plates.