Is Apple Still at Savile Row? Exploring Its Legacy and Current Retail Strategy

Is Apple Still at Savile Row? Here's What You Need to Know

The Apple Store at Savile Row: A Brief History

Well, if you’re wondering whether Apple is still located on Savile Row, the short answer is no. But let’s dive into how it all happened and why this is still relevant today. Back in 2004, Apple decided to open a flagship store at 235 Savile Row, one of the most prestigious addresses in London, traditionally known for its bespoke tailoring. The move was bold, setting the stage for a new kind of retail experience, mixing high-end fashion with cutting-edge technology.

I remember hearing about this move when it first happened, and honestly, it felt like the world was shifting. Apple, known for its clean, modern aesthetics, had joined a street famous for its centuries-old tradition of suit-making. It seemed like a clash of worlds, but in a good way. Apple wanted to bring its experience of sleek technology to a new level, blending high fashion with high tech.

Why Did Apple Choose Savile Row?

Honestly, this was a pretty interesting choice at the time. Savile Row wasn’t just about location—it was about prestige. By setting up shop there, Apple aligned itself with luxury, class, and craftsmanship, which fit perfectly with the brand’s identity of being premium and exclusive. I remember chatting with a friend who worked in fashion, and he said that Apple’s move was akin to a tech brand walking into the domain of world-class craftsmanship.

The store was designed to complement the surrounding area, not overwhelm it. Instead of the usual “big box” tech store look, the Savile Row location had a refined, minimalist design. It felt more like a boutique than a typical Apple Store, with understated elegance—something that felt in line with Savile Row's reputation.

What Happened to the Apple Store at Savile Row?

So, where did it go? In 2021, Apple closed its Savile Row store and shifted to a new location in the Covent Garden area. It wasn’t that the store was unsuccessful; in fact, it had a strong following. But as times change and Apple’s strategy evolved, they decided to make a shift.

I talked to a friend recently who worked at the Savile Row location, and they mentioned that while the store had its loyal customers, it just wasn’t the right fit anymore. The area, once the epicenter of tailoring, had gradually become more tourist-heavy, and Apple, as a global brand, needed a location that was more in tune with their broader goals. Covent Garden made more sense—it's a place full of tourists, locals, and the hustle and bustle that Apple thrives on.

The Significance of Apple's Departure from Savile Row

Now, here’s where it gets interesting: Apple's departure isn’t just about location. It’s symbolic of a shift in how we experience retail. When Apple moved into Savile Row, it was trying to elevate tech to the same level of luxury as the suits that were made on that very street. By leaving, they’ve stepped away from that idea and embraced something more global, more inclusive.

Some people still talk about the Savile Row store as a kind of missed opportunity. It was the perfect location for a brand that wanted to be seen as both high-end and accessible. Yet, Apple’s decision to leave reflects their need to constantly adapt to the evolving needs of their customer base. Honestly, I do wonder sometimes if they lost a little bit of that exclusive, “high society” charm when they moved out. But, who knows, maybe it’s all part of a bigger strategy.

What Does This Mean for Apple's Future Stores?

So, what does the future hold for Apple’s retail experience? Honestly, Apple is still leading the way in creating amazing spaces that blend technology with experience. The Savile Row store may have been a beautiful anomaly, but it’s part of a larger strategy to redefine what shopping is all about. In their new locations, Apple has focused more on experiences—think about the "Today at Apple" sessions where you can learn photography, music production, and more.

I was chatting with a tech enthusiast recently, and he said, "Apple isn’t just selling products; they’re selling a lifestyle." And he’s right. They’ve moved beyond simply selling phones and computers. It's about creating an environment where people feel connected to the brand, where they can interact and learn.

Conclusion: Is Apple Still at Savile Row?

No, Apple is no longer at Savile Row, but its legacy there remains significant. The decision to leave was driven by the need to shift with the times and expand their retail experience beyond the high-end, luxury-focused location. Today, Apple is still a leader in retail innovation, focusing on locations and experiences that resonate with a broader audience.

In the end, while Savile Row may not have been the perfect fit for Apple forever, it was a fascinating chapter in the brand's history. It showed that even in the world of technology, the right location can tell a story and elevate a brand. And who knows? Maybe Apple will return to a new iconic space in the future.

Is 165 cm normal for a 15 year old?

The predicted height for a female, based on your parents heights, is 155 to 165cm. Most 15 year old girls are nearly done growing. I was too. It's a very normal height for a girl.

Is 160 cm too tall for a 12 year old?

How Tall Should a 12 Year Old Be? We can only speak to national average heights here in North America, whereby, a 12 year old girl would be between 137 cm to 162 cm tall (4-1/2 to 5-1/3 feet). A 12 year old boy should be between 137 cm to 160 cm tall (4-1/2 to 5-1/4 feet).

How tall is a average 15 year old?

Average Height to Weight for Teenage Boys - 13 to 20 Years

How to get taller at 18?

Staying physically active is even more essential from childhood to grow and improve overall health. But taking it up even in adulthood can help you add a few inches to your height. Strength-building exercises, yoga, jumping rope, and biking all can help to increase your flexibility and grow a few inches taller.

Is 5.7 a good height for a 15 year old boy?

Generally speaking, the average height for 15 year olds girls is 62.9 inches (or 159.7 cm). On the other hand, teen boys at the age of 15 have a much higher average height, which is 67.0 inches (or 170.1 cm).

Can you grow between 16 and 18?

Most girls stop growing taller by age 14 or 15. However, after their early teenage growth spurt, boys continue gaining height at a gradual pace until around 18. Note that some kids will stop growing earlier and others may keep growing a year or two more.

Can you grow 1 cm after 17?

Even with a healthy diet, most people's height won't increase after age 18 to 20. The graph below shows the rate of growth from birth to age 20. As you can see, the growth lines fall to zero between ages 18 and 20 ( 7 , 8 ). The reason why your height stops increasing is your bones, specifically your growth plates.