Is Instagram Bigger Than TikTok? The Battle of Social Media Giants

Instagram vs TikTok: Which One Holds the Crown?

Well, if you’re reading this, chances are you’re wondering, "Is Instagram bigger than TikTok?" It’s a valid question, especially with how fast TikTok has been growing and gaining attention. I know I’ve had this debate with friends countless times—especially when TikTok first started blowing up in 2019. Everyone was jumping on the TikTok bandwagon, but Instagram was already a staple for most of us. So, which one is truly larger?

Honestly, both platforms have their unique appeal, and both have different user bases, but one of them is still leading in overall metrics. Let's break it down and figure it out together.

Instagram’s Reach and Dominance

1. Instagram’s Global Reach

Okay, here’s the deal: Instagram is massive. As of 2023, it has more than 2 billion active monthly users. I mean, that’s mind-blowing, right? Instagram’s been around for a while now, since 2010, and it has built a strong global community over time. People use it not only to share photos but also to connect with businesses, influencers, and content creators. It’s the go-to platform for brands looking to engage with a wide audience.

I remember when I first joined Instagram back in 2013—back when it was all about filters and selfies. Over time, though, it has evolved into this powerful tool for business and entertainment. I’ve seen it transform from just a photo-sharing app to a comprehensive platform with stories, shopping features, and even IGTV. So, yeah, its growth has been steady, and it remains a giant.

2. Monetization and Business Opportunities

Actually, one of the things that makes Instagram stand out is how it’s integrated with business. Brands use it to showcase their products, run ads, and even create shops directly on the platform. Instagram has a solid ecosystem for creators and businesses alike to make money and gain exposure.

I’ve worked with some small businesses in the past, and they always tell me how Instagram is their main marketing tool. I’ve even seen creators turn their passion into full-time income, which shows just how well Instagram has tapped into the creator economy.

TikTok’s Explosive Growth

1. TikTok’s Rapid Rise

Okay, but let’s not ignore TikTok—it’s been growing at an insane pace. Launched in 2016 (as Douyin in China and later as TikTok internationally), TikTok quickly became a powerhouse. By 2023, TikTok had surpassed 1 billion active users—making it the fastest-growing social media platform in the world. Crazy, right?

Honestly, I wasn’t fully sold on TikTok at first. I thought it was just another app for dancing teens. But then, I realized something—TikTok is completely revolutionizing how we consume content. It’s all about short, snappy videos that are easy to digest. I’ve spent hours scrolling through random videos—whether it's funny skits, educational content, or viral challenges. TikTok is now the new frontier for viral trends.

2. TikTok’s Appeal: Creativity and Engagement

What sets TikTok apart is how creative it allows its users to be. TikTok isn’t just for influencers—it’s for everyone. I remember talking to my cousin, who’s never been interested in creating content on other platforms, and she told me she’s now making videos on TikTok because it feels easy and natural. And that’s the magic of TikTok—it’s about creative freedom, the ability to share something personal, and, most importantly, getting immediate engagement. The algorithm is great at showing you content that matches your interests, and as a result, it keeps you glued to the app.

If you’re into trends, challenges, or just love the idea of reaching a large audience, TikTok gives you that opportunity. That’s part of the reason why so many people (especially younger users) are flocking to it.

Instagram or TikTok: Which One is Bigger?

1. User Base: A Numbers Game

Well, if we’re talking strictly about user numbers, Instagram is still in the lead with over 2 billion active users. TikTok is catching up, but it’s still a bit behind with 1 billion. But let’s be real for a second—TikTok is growing faster than any other platform. In fact, the app has managed to double its user base in just a few years, and it doesn’t seem like it’s slowing down.

That being said, Instagram still holds a significant advantage when it comes to the age group of 25 and above, as well as in the realm of businesses and influencers who have already built large followings on the platform. Instagram also has a broader user demographic, including older generations who may not be as active on TikTok.

2. Engagement: TikTok's Magic

Honestly, the engagement on TikTok is insane. TikTok's algorithm does an incredible job of pushing videos to new audiences, meaning that even if you’re just starting out, you have a chance to go viral. I’ve seen people with a few followers blow up overnight with just one video. TikTok’s content is much more interactive, with trends, duets, and challenges that encourage participation.

Instagram, on the other hand, relies more on traditional engagement mechanisms like likes, comments, and shares. While Instagram has been adapting with Reels to compete with TikTok, the engagement there still doesn’t compare to TikTok’s level of virality.

Conclusion: So, Is Instagram Bigger Than TikTok?

Honestly, the answer isn’t so black and white. If you look at raw user numbers, Instagram is still bigger. But if you’re measuring growth and engagement, TikTok is currently leading the charge, especially among younger users.

For me, both platforms offer something unique. Instagram is still my go-to for connecting with brands, browsing photos, and staying up to date on my favorite influencers. But TikTok? Well, it’s taken over my free time in ways I didn’t expect. It’s the future of short-form video content and creative expression.

So, in a way, TikTok might not be bigger than Instagram... yet. But it’s definitely on the rise. Where do you stand on this? Are you still loyal to Instagram, or has TikTok won you over?

Is 165 cm normal for a 15 year old?

The predicted height for a female, based on your parents heights, is 155 to 165cm. Most 15 year old girls are nearly done growing. I was too. It's a very normal height for a girl.

Is 160 cm too tall for a 12 year old?

How Tall Should a 12 Year Old Be? We can only speak to national average heights here in North America, whereby, a 12 year old girl would be between 137 cm to 162 cm tall (4-1/2 to 5-1/3 feet). A 12 year old boy should be between 137 cm to 160 cm tall (4-1/2 to 5-1/4 feet).

How tall is a average 15 year old?

Average Height to Weight for Teenage Boys - 13 to 20 Years

How to get taller at 18?

Staying physically active is even more essential from childhood to grow and improve overall health. But taking it up even in adulthood can help you add a few inches to your height. Strength-building exercises, yoga, jumping rope, and biking all can help to increase your flexibility and grow a few inches taller.

Is 5.7 a good height for a 15 year old boy?

Generally speaking, the average height for 15 year olds girls is 62.9 inches (or 159.7 cm). On the other hand, teen boys at the age of 15 have a much higher average height, which is 67.0 inches (or 170.1 cm).

Can you grow between 16 and 18?

Most girls stop growing taller by age 14 or 15. However, after their early teenage growth spurt, boys continue gaining height at a gradual pace until around 18. Note that some kids will stop growing earlier and others may keep growing a year or two more.

Can you grow 1 cm after 17?

Even with a healthy diet, most people's height won't increase after age 18 to 20. The graph below shows the rate of growth from birth to age 20. As you can see, the growth lines fall to zero between ages 18 and 20 ( 7 , 8 ). The reason why your height stops increasing is your bones, specifically your growth plates.