What Customers Need in 2023? Trends, Truths and Honest Expectations
Personalized experiences over generic service
Customers in 2023 are kinda done with one-size-fits-all marketing. Honestly, who isn’t tired of seeing the same email promo sent to a thousand others? Personalization isn’t a bonus anymore — it’s expected.
Data-driven personalization (but not creepy, please)
People want brands to “know” them — like their preferences, buying habits, or favorite product lines. But if it gets too stalker-ish? That’s a red flag. So, there’s a sweet spot:
Use smart AI and customer data to tailor experiences
But be transparent about how that data is used
A quick anecdote: I ordered a pair of running shoes online. A week later, I got an email recommending breathable socks — based on the model of shoes I bought. Simple. Smart. I bought the socks.
Speed and convenience still win the game
Nobody wants to wait in 2023
Fast shipping, easy returns, 24/7 chatbots — yeah, these are no longer luxuries. They’re baseline expectations. Thanks, Amazon. 🫠
If a brand’s app crashes, or checkout takes 7 steps, or customer support is a black hole... bye. Customers are gone faster than you can say “abandoned cart”.
Mobile-first, always
Most users are browsing from their phones. If your site or store isn’t optimized for mobile in 2023, you’re basically pushing customers away with both hands. Like seriously — fix that.
Authenticity and purpose-driven brands
People buy from people (not corporations)
There’s a growing demand for brands to be human, not polished machines. Whether it’s a founder sharing behind-the-scenes stories or social media managers being... well, themselves, customers want realness.
Values matter more than ever
Sustainability, inclusivity, mental health support — these aren’t just “PR extras.” Customers care, especially Gen Z and Millennials. If your brand stands for something genuine and walks the talk, it builds fierce loyalty.
But don’t fake it. Greenwashing? Cancelled. “Woke-washing”? Also cancelled. Consumers can smell it from a mile away.
Frictionless support and post-purchase care
The relationship doesn’t end at checkout
Want a returning customer? Make their after-purchase experience smooth.
Quick delivery updates
Clear return policies
Friendly follow-up (not spammy tho)
Oh — and for the love of UX, don’t make people jump through hoops to talk to a human when things go wrong. Chatbots are fine, if they know when to hand off to a real agent.
Flexibility and control in every step
Payment options galore
Buy-now-pay-later (BNPL), crypto, digital wallets — people want choice. For some, paying in 3 installments is the difference between buying now or never. So yeah, flexible payments = more conversions.
Omnichannel is not a buzzword — it’s real life
Customers want to browse on their phone, pick up in store, return via mail, and maybe ask a question on Instagram. That seamless journey? It’s hard to build. But if you do it well, it shows. Big time.
Conclusion: 2023 customers want fast, honest, and personal
So, what do customers need in 2023? In a nutshell:
Ease, trust, speed, and a little bit of soul.
They want to be seen, heard, and respected. Not manipulated. Not ghosted. If your business can deliver that — with some empathy and humor thrown in — you’re way ahead of the curve.
How much height should a boy have to look attractive?
Well, fellas, worry no more, because a new study has revealed 5ft 8in is the ideal height for a man. Dating app Badoo has revealed the most right-swiped heights based on their users aged 18 to 30.
Is 172 cm good for a man?
Yes it is. Average height of male in India is 166.3 cm (i.e. 5 ft 5.5 inches) while for female it is 152.6 cm (i.e. 5 ft) approximately. So, as far as your question is concerned, aforesaid height is above average in both cases.
Is 165 cm normal for a 15 year old?
The predicted height for a female, based on your parents heights, is 155 to 165cm. Most 15 year old girls are nearly done growing. I was too. It's a very normal height for a girl.
Is 160 cm too tall for a 12 year old?
How Tall Should a 12 Year Old Be? We can only speak to national average heights here in North America, whereby, a 12 year old girl would be between 137 cm to 162 cm tall (4-1/2 to 5-1/3 feet). A 12 year old boy should be between 137 cm to 160 cm tall (4-1/2 to 5-1/4 feet).
How tall is a average 15 year old?
Average Height to Weight for Teenage Boys - 13 to 20 Years
| Male Teens: 13 - 20 Years) | ||
|---|---|---|
| 14 Years | 112.0 lb. (50.8 kg) | 64.5" (163.8 cm) |
| 15 Years | 123.5 lb. (56.02 kg) | 67.0" (170.1 cm) |
| 16 Years | 134.0 lb. (60.78 kg) | 68.3" (173.4 cm) |
| 17 Years | 142.0 lb. (64.41 kg) | 69.0" (175.2 cm) |
How to get taller at 18?
Staying physically active is even more essential from childhood to grow and improve overall health. But taking it up even in adulthood can help you add a few inches to your height. Strength-building exercises, yoga, jumping rope, and biking all can help to increase your flexibility and grow a few inches taller.
Is 5.7 a good height for a 15 year old boy?
Generally speaking, the average height for 15 year olds girls is 62.9 inches (or 159.7 cm). On the other hand, teen boys at the age of 15 have a much higher average height, which is 67.0 inches (or 170.1 cm).
Can you grow between 16 and 18?
Most girls stop growing taller by age 14 or 15. However, after their early teenage growth spurt, boys continue gaining height at a gradual pace until around 18. Note that some kids will stop growing earlier and others may keep growing a year or two more.
Can you grow 1 cm after 17?
Even with a healthy diet, most people's height won't increase after age 18 to 20. The graph below shows the rate of growth from birth to age 20. As you can see, the growth lines fall to zero between ages 18 and 20 ( 7 , 8 ). The reason why your height stops increasing is your bones, specifically your growth plates.