What is an example of the 80 20 rule in marketing?
What is an Example of the 80 20 Rule in Marketing?
Understanding the 80/20 Rule (a.k.a. Pareto Principle)
The 80/20 rule is pretty simple on paper: 80% of results come from 20% of efforts. It’s named after Vilfredo Pareto, the Italian economist who noticed that 80% of land in Italy was owned by 20% of the population. Wild, right? But this idea? It goes way beyond land ownership.
In marketing, this principle pops up more often than you’d think — sometimes without you even realizing it.
Real Example: 80% of Sales from 20% of Customers
Now let’s get real. One of the most common examples of the 80/20 rule in marketing is: 80% of your sales come from 20% of your customers. Yeah, seriously. Those loyal VIP buyers? They’re the backbone of your revenue.
Why It Matters
Imagine you’re running an e-commerce brand. You’ve got 10,000 customers — but only 2,000 of them are consistently making repeat purchases, buying high-ticket items, referring friends, and just generally loving your stuff.
That 20% is gold. Like, solid marketing gold. They’re the ones you want to pamper with loyalty programs, exclusive offers, behind-the-scenes updates… whatever makes 'em feel special.
Oh and quick side note: if you're spending the same ad budget trying to re-engage that other 80% (the ones who only bought once during Black Friday 3 years ago)... maybe rethink that?
Campaign Performance: 20% of Campaigns Drive 80% of Results
Another juicy example: not all marketing campaigns are created equal. Ever launched 10 campaigns and noticed only 2 really took off? That’s the 80/20 rule playing out again.
What This Tells You
It means double down on what's working. Let’s say your TikTok ad blew up, got crazy engagement, and a solid conversion rate. Meanwhile, your Google Ads? Meh. Cost per click is through the roof, conversions are crawling.
Well, duh. Put your chips where the return is. Doesn’t mean Google Ads are useless — just means you gotta pick your battles.
Content Marketing: A Few Articles Drive Most of Your Traffic
If you’ve ever managed a blog or SEO strategy, this one might hit home.
The Blog Post That Refuses to Die
You could have 100 articles on your site, but only 5 are pulling in thousands of views every month. One piece ranks for like 10 keywords and gets shared like crazy on Reddit for some reason. That’s your top 5% content doing 80% of the traffic work. Seriously, we’ve all seen it.
Focus on updating that evergreen content, adding internal links, maybe turning it into a video or infographic. Milk it — in a good way.
Email Marketing: Your Engaged Segment is Everything
Here’s another place the rule sneaks in — email lists.
You might have 50,000 subscribers, but if only 10,000 are actually opening and clicking, guess what? Yep. That’s your 20%.
And hey, we get it. You want a big list. But size doesn’t mean impact. Engagement does. So stop blasting everyone and start segmenting. Talk directly to those high-engagers — they’ll drive the conversions.
Final Thoughts: Use the 80/20 Rule, but Don’t Obsess
So yeah, the 80/20 rule is kinda magical. It helps you find what really moves the needle in marketing — whether it’s your top customers, your best campaigns, or your most-read blog posts.
But let’s not get too rigid about it. Sometimes it’s 70/30. Or even 95/5. The point is: not all things are equal. So go find your 20% — the stuff that actually works — and give it the attention it deserves.
Because working smarter? Always beats working harder.
How much height should a boy have to look attractive?
Well, fellas, worry no more, because a new study has revealed 5ft 8in is the ideal height for a man. Dating app Badoo has revealed the most right-swiped heights based on their users aged 18 to 30.
Is 172 cm good for a man?
Yes it is. Average height of male in India is 166.3 cm (i.e. 5 ft 5.5 inches) while for female it is 152.6 cm (i.e. 5 ft) approximately. So, as far as your question is concerned, aforesaid height is above average in both cases.
Is 165 cm normal for a 15 year old?
The predicted height for a female, based on your parents heights, is 155 to 165cm. Most 15 year old girls are nearly done growing. I was too. It's a very normal height for a girl.
Is 160 cm too tall for a 12 year old?
How Tall Should a 12 Year Old Be? We can only speak to national average heights here in North America, whereby, a 12 year old girl would be between 137 cm to 162 cm tall (4-1/2 to 5-1/3 feet). A 12 year old boy should be between 137 cm to 160 cm tall (4-1/2 to 5-1/4 feet).
How tall is a average 15 year old?
Average Height to Weight for Teenage Boys - 13 to 20 Years
| Male Teens: 13 - 20 Years) | ||
|---|---|---|
| 14 Years | 112.0 lb. (50.8 kg) | 64.5" (163.8 cm) |
| 15 Years | 123.5 lb. (56.02 kg) | 67.0" (170.1 cm) |
| 16 Years | 134.0 lb. (60.78 kg) | 68.3" (173.4 cm) |
| 17 Years | 142.0 lb. (64.41 kg) | 69.0" (175.2 cm) |
How to get taller at 18?
Staying physically active is even more essential from childhood to grow and improve overall health. But taking it up even in adulthood can help you add a few inches to your height. Strength-building exercises, yoga, jumping rope, and biking all can help to increase your flexibility and grow a few inches taller.
Is 5.7 a good height for a 15 year old boy?
Generally speaking, the average height for 15 year olds girls is 62.9 inches (or 159.7 cm). On the other hand, teen boys at the age of 15 have a much higher average height, which is 67.0 inches (or 170.1 cm).
Can you grow between 16 and 18?
Most girls stop growing taller by age 14 or 15. However, after their early teenage growth spurt, boys continue gaining height at a gradual pace until around 18. Note that some kids will stop growing earlier and others may keep growing a year or two more.
Can you grow 1 cm after 17?
Even with a healthy diet, most people's height won't increase after age 18 to 20. The graph below shows the rate of growth from birth to age 20. As you can see, the growth lines fall to zero between ages 18 and 20 ( 7 , 8 ). The reason why your height stops increasing is your bones, specifically your growth plates.