Why Is It So Hard to Grow on Instagram in 2023? The Struggle Explained
Honestly, if you’ve been trying to grow your Instagram in 2023, you might feel like it’s more difficult than ever. I know I’ve definitely felt the frustration—like, one minute, you’re doing everything "right," and the next minute, the algorithm changes, and you're back at square one. So, why is growing on Instagram so tough these days? Let’s dive into the reasons and how to tackle this challenge.
Instagram's Evolving Algorithm: The Real Culprit
Well, first off, the Instagram algorithm is a big reason why growth has become harder. Instagram has made some major updates to its algorithm in recent years, and it’s becoming increasingly focused on user experience over organic reach.
The Shift Toward Video Content
You’ve probably noticed that Instagram has shifted its focus to video content—specifically Reels. Honestly, I can’t even count how many times I’ve posted a photo and watched it get buried in the feed while a Reel I posted explodes. The algorithm rewards engagement, and video content tends to get pushed more, especially if it’s short, engaging, and aligns with trends.
But here’s the tricky part: Not everyone is comfortable creating Reels, and not every niche works well with video content. I had a conversation with a friend recently who is a photographer, and he was really struggling to grow because he didn’t want to focus on Reels, yet it felt like the only option. So, this shift to video-first content can feel like a huge barrier.
Oversaturation of Content: Too Many People, Too Little Space
Another reason why growth is more difficult now than it was even just a couple of years ago is the sheer oversaturation of content. Instagram used to be an app where everyone could find an audience, but now, it feels like everyone’s posting, and everyone’s competing for attention.
The Explosion of Content Creators
Honestly, when I started my Instagram, it was way easier to get noticed. There were fewer content creators, and you could actually engage with your audience more personally. But now, everyone is creating content, and it feels like there’s a lot more competition for the same niches. I recently went to a social media conference where they said over 1 billion people are using Instagram globally, and around 95 million posts are shared every day. That’s a lot of noise to cut through!
Niche Saturation: It’s Harder to Stand Out
The problem with oversaturation is that it’s harder to carve out a unique space. For example, in the fashion and beauty niche, it feels like everyone’s offering the same tips and tricks. Trying to stand out in a space that’s so crowded can feel like fighting an uphill battle. And, even if you have great content, the algorithm may not prioritize your posts if you aren’t constantly posting the type of content that the algorithm favors.
Engagement Is Key: But It's Getting Harder to Achieve
Okay, let’s talk about engagement for a second. Instagram has always been a platform that rewards engagement, but lately, it’s become even more important. However, that’s part of the problem—it’s getting harder to get people to engage.
Shadowbanning and Engagement Drops
One thing I’ve noticed recently is that the engagement on my posts has decreased despite me trying to be consistent. A colleague of mine had similar issues and suspected shadowbanning, where Instagram limits the reach of posts for certain users, often without explanation. This means that even if you’re getting a lot of likes or comments, your content may not be reaching as many people as you think. This drop in engagement can be discouraging, especially when you’re putting effort into creating good content.
The Shift to Paid Ads
Here’s the kicker: Instagram now seems to prioritize paid ads over organic content. So, if you’re not paying for ads to boost your content, you might see your reach suffer. I’ve noticed that even when I post what I think is my best content, without a paid promotion, it often doesn’t get as much love. This shift towards paying for visibility can make growth feel like a costly endeavor.
The Pressure to Be “Perfect” and Consistent
One of the biggest personal struggles I’ve faced—and I’m sure you’ve felt it too—is the pressure to be perfect and consistent on Instagram. It feels like there’s this never-ending race to post regularly, keep up with trends, and create aesthetically pleasing content that fits into the Instagram “mold.”
Finding Balance: Quality Over Quantity?
The constant pressure to post multiple times a week can get overwhelming. I’ve tried to follow the advice to post every single day, but honestly, it drained me. So, I’ve been leaning toward posting when I have something meaningful to share rather than posting for the sake of posting. And guess what? I’ve found that my audience appreciates authenticity more than perfectly curated photos.
Self-Doubt and Burnout
It’s tough because you get into this cycle where you feel like you’re not doing enough or that your content isn’t good enough. I know I’ve had moments where I wondered if it was even worth continuing, but the truth is, this is a common feeling among creators. Burnout and self-doubt are real, and they can make the journey feel so much harder.
How to Overcome the Growth Struggles on Instagram in 2023
Okay, enough with the frustration. Let’s talk about some strategies to actually grow in 2023.
1. Be Consistent but Don’t Overwhelm Yourself
Consistency is key, but it doesn’t mean you have to post every day. Instead of stressing about quantity, focus on quality. Think about your audience and what truly resonates with them.
2. Embrace Video Content, But Make It Your Own
Reels are here to stay, so why not embrace them? But don’t feel like you have to conform to every trend. Create video content that matches your style and your brand’s vibe. Honestly, I had the same hesitation about Reels, but once I started using them for content that was authentic to me, the results were better.
3. Engage with Your Audience More Personally
Don’t just reply to comments—start conversations. I’ve found that the more personal I am with my followers, the more they engage. Respond to DMs, ask questions in your stories, and make your followers feel like they are part of your journey.
4. Don’t Be Afraid to Experiment
Lastly, try new things! Experiment with content types, posting times, and even different themes. Instagram’s algorithm favors diversity in your content, and if something works, double down on it.
Conclusion: Growing on Instagram in 2023 is Tough, But Not Impossible
Honestly, growing on Instagram in 2023 is harder than ever before, but it’s definitely not impossible. The key is adapting to the changes, staying true to your authentic self, and engaging with your audience in meaningful ways. It’s a long game, and while it can feel discouraging at times, persistence is what makes the difference.
So, what do you think? Are you feeling the same struggles, or have you found any strategies that worked for you? Let me know, I’d love to hear about your experiences!
How much height should a boy have to look attractive?
Well, fellas, worry no more, because a new study has revealed 5ft 8in is the ideal height for a man. Dating app Badoo has revealed the most right-swiped heights based on their users aged 18 to 30.
Is 172 cm good for a man?
Yes it is. Average height of male in India is 166.3 cm (i.e. 5 ft 5.5 inches) while for female it is 152.6 cm (i.e. 5 ft) approximately. So, as far as your question is concerned, aforesaid height is above average in both cases.
Is 165 cm normal for a 15 year old?
The predicted height for a female, based on your parents heights, is 155 to 165cm. Most 15 year old girls are nearly done growing. I was too. It's a very normal height for a girl.
Is 160 cm too tall for a 12 year old?
How Tall Should a 12 Year Old Be? We can only speak to national average heights here in North America, whereby, a 12 year old girl would be between 137 cm to 162 cm tall (4-1/2 to 5-1/3 feet). A 12 year old boy should be between 137 cm to 160 cm tall (4-1/2 to 5-1/4 feet).
How tall is a average 15 year old?
Average Height to Weight for Teenage Boys - 13 to 20 Years
| Male Teens: 13 - 20 Years) | ||
|---|---|---|
| 14 Years | 112.0 lb. (50.8 kg) | 64.5" (163.8 cm) |
| 15 Years | 123.5 lb. (56.02 kg) | 67.0" (170.1 cm) |
| 16 Years | 134.0 lb. (60.78 kg) | 68.3" (173.4 cm) |
| 17 Years | 142.0 lb. (64.41 kg) | 69.0" (175.2 cm) |
How to get taller at 18?
Staying physically active is even more essential from childhood to grow and improve overall health. But taking it up even in adulthood can help you add a few inches to your height. Strength-building exercises, yoga, jumping rope, and biking all can help to increase your flexibility and grow a few inches taller.
Is 5.7 a good height for a 15 year old boy?
Generally speaking, the average height for 15 year olds girls is 62.9 inches (or 159.7 cm). On the other hand, teen boys at the age of 15 have a much higher average height, which is 67.0 inches (or 170.1 cm).
Can you grow between 16 and 18?
Most girls stop growing taller by age 14 or 15. However, after their early teenage growth spurt, boys continue gaining height at a gradual pace until around 18. Note that some kids will stop growing earlier and others may keep growing a year or two more.
Can you grow 1 cm after 17?
Even with a healthy diet, most people's height won't increase after age 18 to 20. The graph below shows the rate of growth from birth to age 20. As you can see, the growth lines fall to zero between ages 18 and 20 ( 7 , 8 ). The reason why your height stops increasing is your bones, specifically your growth plates.