How Does the Promotional Mix Fit Into the Marketing Mix Exactly?

Understanding the Core: What Is the Marketing Mix?

Before we go running into the details of the promotional side of things, let's slow down a sec.

The marketing mix — classically defined as the 4Ps: Product, Price, Place, Promotion — is the foundation of any solid marketing strategy. Think of it as the master recipe. Without all the right ingredients, your dish (aka your business campaign) falls flat.

Now, here’s the twist: "Promotion" is one of those key Ps. But inside that P lives another layer — the promotional mix.

Kind of like opening a present to find more presents. Not bad, right?

So… What Exactly Is the Promotional Mix?

The 5 Elements You Gotta Know

The promotional mix is made up of several interlinked strategies — all working together to communicate a brand’s message to its audience.

Here are the usual suspects:

• Advertising – TV, digital, radio, print… the loudest voice in the room.

• Public Relations (PR) – Your behind-the-scenes reputation handler.

• Sales Promotion – Discounts, coupons, BOGO deals. You know, the tempting stuff.

• Personal Selling – Real-life salespeople chatting it up and closing deals.

• Direct Marketing – Emails, DMs, texts. Sometimes annoying, but often effective.

Depending on your product and target audience, you’ll shift the weight between these.

Where Does the Promotional Mix Sit Within the Marketing Mix?

It's the voice, the megaphone, the spotlight

If the marketing mix is the overall strategy for taking a product to market, then the promotional mix is specifically about communicating and persuading.

Imagine this: You’ve got a great product (Product), at the right price (Price), and it's stocked in the perfect store (Place)... but no one knows about it. Nada.

Boom — that’s where the promotional mix saves the day.

It amplifies your message, attracts eyeballs, and nudges people along the buying journey.

All the Ps influence each other

One thing I used to forget (until I messed up a campaign) is that these Ps aren’t isolated. For example:

• A premium price usually means a fancier promotion — think sleek ads and elegant messaging.

• A mass-market product might call for broader advertising and retail promotions.

Everything links. It’s like a jazz band: if promotion plays too loudly or off-key, the whole tune gets messy.

How to Balance the Promotional Mix Inside the Marketing Mix

Know your audience. Seriously.

A brand targeting Gen Z will use totally different promotional tools than one targeting retirees. TikTok vs. newspapers — you get the idea.

Also, certain tools cost more (TV vs. email) and offer different kinds of returns. Choose wisely depending on your:

• Budget

• Timeline

• Brand voice

• Buyer journey stage

Sync with the other Ps

Don’t forget to ask:

• Is our price positioning reflected in the tone of our ads?

• Does our distribution channel support the kind of promotions we’re running?

• Are we building awareness, or pushing for conversions?

It’s all a puzzle — promo is just one (important) piece.

Quick Anecdote: When Promo Goes Rogue

A friend once ran an ad campaign offering 50% off — sounded amazing. But guess what? The product wasn’t even stocked in the promoted stores yet. Sales tanked, and customers got frustrated.

Lesson? Your promotional mix is only as strong as its connection to the rest of your marketing mix.

Conclusion: Promotional Mix Is the Marketing Mix’s Messenger

To wrap it up in one (slightly dramatic) sentence:

The promotional mix is the storyteller, the hype man, the front-line voice of your entire marketing mix.

Use it smartly. Tie it back to your strategy. And above all, keep it aligned with your other Ps. Because even the best message falls flat if it’s shouting in the wrong direction.

Is 165 cm normal for a 15 year old?

The predicted height for a female, based on your parents heights, is 155 to 165cm. Most 15 year old girls are nearly done growing. I was too. It's a very normal height for a girl.

Is 160 cm too tall for a 12 year old?

How Tall Should a 12 Year Old Be? We can only speak to national average heights here in North America, whereby, a 12 year old girl would be between 137 cm to 162 cm tall (4-1/2 to 5-1/3 feet). A 12 year old boy should be between 137 cm to 160 cm tall (4-1/2 to 5-1/4 feet).

How tall is a average 15 year old?

Average Height to Weight for Teenage Boys - 13 to 20 Years

How to get taller at 18?

Staying physically active is even more essential from childhood to grow and improve overall health. But taking it up even in adulthood can help you add a few inches to your height. Strength-building exercises, yoga, jumping rope, and biking all can help to increase your flexibility and grow a few inches taller.

Is 5.7 a good height for a 15 year old boy?

Generally speaking, the average height for 15 year olds girls is 62.9 inches (or 159.7 cm). On the other hand, teen boys at the age of 15 have a much higher average height, which is 67.0 inches (or 170.1 cm).

Can you grow between 16 and 18?

Most girls stop growing taller by age 14 or 15. However, after their early teenage growth spurt, boys continue gaining height at a gradual pace until around 18. Note that some kids will stop growing earlier and others may keep growing a year or two more.

Can you grow 1 cm after 17?

Even with a healthy diet, most people's height won't increase after age 18 to 20. The graph below shows the rate of growth from birth to age 20. As you can see, the growth lines fall to zero between ages 18 and 20 ( 7 , 8 ). The reason why your height stops increasing is your bones, specifically your growth plates.