Why Is Marketing Mix Place Important for Business Success?

Understanding the “Place” in the Marketing Mix

Let’s break it down: the marketing mix includes Product, Price, Promotion, and Place — the famous 4Ps. While “Place” might sound like the least glamorous of the four, it’s actually crucial. Because guess what? Even the best product at the perfect price won’t sell if it’s not available where and when your customer wants it.

Place is all about distribution — how you get the product from your factory, warehouse, or laptop screen into the hands of your buyer. And trust me, it’s way more complex (and more strategic) than just “put it on a shelf.”

Not just location — it’s about access

A lot of people hear “place” and think it means a physical shop. That’s part of it. But it also includes online stores, apps, delivery channels, marketplaces (like Amazon), and even the logistics behind it all. It’s not just where your stuff is — it’s how your customer gets to it.

Why “Place” Can Make or Break a Business

Let’s be real: no one’s gonna wait forever for a product, or drive 3 hours to pick up toothpaste. If it’s not accessible, it’s as good as invisible.

Convenience matters more than ever

In today’s world, convenience trumps brand loyalty more often than you think. You might love that local coffee roast, but if it's only available in one café across town and Starbucks is on your corner… guess who wins?

So when businesses ask, “Why isn’t this product selling?”, they often forget to check the “place” part of the mix.

Competition is fierce, and speed wins

Amazon Prime set a new standard. People expect fast, easy, even instant access. If your product takes 7–10 business days to arrive? Yikes. You’ve probably already lost the customer to someone faster.

Key Elements That Make “Place” Effective

It’s not just “get it out there.” Smart placement is strategic. Here’s what that involves.

Distribution channels — pick the right ones

Will you go direct-to-consumer (DTC)? Through retailers? Marketplaces? Each one has pros and cons. A niche organic skincare brand might do better in boutique stores and Instagram Shops, while a tech gadget may crush it on Amazon.

The right channel puts you where your ideal customer already is — not where you hope they’ll look.

Inventory management and logistics

Ugly truth: you could have the best ad campaign in the world, and if your supply chain’s a mess? You’re doomed. Place includes warehousing, stock levels, shipping methods, return policies — the whole logistical dance. One late delivery can ruin a first impression.

Real-World Examples of “Place” Strategy Done Right

Let’s look at some brands that nailed the “place” aspect.

Apple – total control through own stores

Apple doesn’t just rely on others to sell its products — they built their own sleek, high-end Apple Stores. The place is part of the experience. Smart, right?

Warby Parker – from online to offline

They started online with glasses, using mail-order try-ons. But they knew some people need to try in-store. So they opened brick-and-mortar shops — but only in carefully picked cities. Place meets strategy.

Coca-Cola – everywhere

Seriously. Airports, supermarkets, vending machines, rural gas stations. Their product is where you are, always. That’s no accident. That’s decades of place strategy working its magic.

Final Thoughts: Why “Place” Deserves More Respect

So, why is marketing mix place important?

Because it determines whether people actually buy your product or just scroll past it. It’s about being accessible, convenient, and aligned with how your audience lives. Even the flashiest product can flop if no one can find it (or get it quickly).

Next time you think about your business strategy, ask not just what you’re selling — but where and how you’re delivering it.

Because if you're not where the customer is… well, someone else will be.

Is 165 cm normal for a 15 year old?

The predicted height for a female, based on your parents heights, is 155 to 165cm. Most 15 year old girls are nearly done growing. I was too. It's a very normal height for a girl.

Is 160 cm too tall for a 12 year old?

How Tall Should a 12 Year Old Be? We can only speak to national average heights here in North America, whereby, a 12 year old girl would be between 137 cm to 162 cm tall (4-1/2 to 5-1/3 feet). A 12 year old boy should be between 137 cm to 160 cm tall (4-1/2 to 5-1/4 feet).

How tall is a average 15 year old?

Average Height to Weight for Teenage Boys - 13 to 20 Years

How to get taller at 18?

Staying physically active is even more essential from childhood to grow and improve overall health. But taking it up even in adulthood can help you add a few inches to your height. Strength-building exercises, yoga, jumping rope, and biking all can help to increase your flexibility and grow a few inches taller.

Is 5.7 a good height for a 15 year old boy?

Generally speaking, the average height for 15 year olds girls is 62.9 inches (or 159.7 cm). On the other hand, teen boys at the age of 15 have a much higher average height, which is 67.0 inches (or 170.1 cm).

Can you grow between 16 and 18?

Most girls stop growing taller by age 14 or 15. However, after their early teenage growth spurt, boys continue gaining height at a gradual pace until around 18. Note that some kids will stop growing earlier and others may keep growing a year or two more.

Can you grow 1 cm after 17?

Even with a healthy diet, most people's height won't increase after age 18 to 20. The graph below shows the rate of growth from birth to age 20. As you can see, the growth lines fall to zero between ages 18 and 20 ( 7 , 8 ). The reason why your height stops increasing is your bones, specifically your growth plates.