Why Has the Marketing Mix Grown from 4Ps to 7Ps?
The Classic 4Ps: A Solid Foundation That Needed an Upgrade
Okay, let’s start with the basics. The original marketing mix — Product, Price, Place, Promotion — was introduced in the 1960s by Jerome McCarthy and made famous by Philip Kotler. Solid stuff, honestly. I studied it back in uni, and it made so much sense back then. You create a product, decide the price, figure out where to sell it, and promote it. Boom, you're in business.
But here’s the thing: the world changed. Fast. And suddenly, those 4Ps started feeling... kinda limited.
I remember talking to my friend Lara, who runs a boutique skincare brand, and she literally said: “Dude, the 4Ps are cute, but they don’t help me train my staff or design the experience I want my customers to have.” That stuck with me.
Why the Original 4Ps Weren’t Enough Anymore
Rise of services and experiences
Let’s be real — back in the day, marketing was mostly about physical products. But now? We live in a service-driven economy. Think about it: Netflix, Uber, online courses, your gym, your dentist… most of what we “buy” isn’t tangible anymore.
And marketing a service? That’s a whole different beast.
With services, you can’t hold the product. You can’t try it before you buy it. So the experience becomes everything. And suddenly, you need new levers — more Ps — to manage all that.
Customers expect more than just a product
Nowadays, people don’t just want a good product at a good price. They want human connection, consistency, and sometimes... a little bit of magic. If your staff are rude or your website is clunky? Bye. Doesn’t matter how great your product is.
That’s when the extra Ps come in.
The New 3Ps That Changed the Game
People
This one’s huge. I’m talking about everyone involved in delivering the experience — customer service, salespeople, baristas, consultants, whoever.
Honestly, I once switched banks because of one amazing woman at the front desk who actually listened to me. No joke. That’s “People” in action.
And if you’ve ever been ghosted by a brand after a complaint? You’ve felt the dark side of this P.
Process
Processes are like the behind-the-scenes stuff that make your experience smooth (or super annoying). Think about checkout flows, refund policies, delivery timelines, how fast someone replies to your email.
I once ordered a custom T-shirt for a friend's birthday. Great design, good price. But the process? A hot mess. No confirmation email, weird delays, wrong address… I never bought from them again. The process killed the whole vibe.
Physical Evidence
This one trips people up. But it’s simple — proof that the service exists. Could be the decor in a restaurant, the smell in a spa, the website of a consultant. Anything tangible that gives you a feel for the brand.
Like, I’m not gonna lie, I’ve walked out of cafés just because the bathroom was gross. That’s physical evidence too. It tells a story — not a good one in that case.
The 7Ps in Action: Real-World Relevance
It’s not just theory — it matters
When you’re running a modern business, especially in services, the 7Ps give you a full toolkit. You’re not just shouting into the void with ads (Promotion). You’re thinking about how people interact with your brand at every single touchpoint.
I helped a friend revamp her online coaching biz recently. We used the 7Ps as a checklist — and boom, things started clicking. She realized her checkout Process sucked, her website (Physical Evidence) didn’t reflect her vibe, and she wasn’t leveraging her glowing testimonials (also Physical Evidence!).
It was like seeing clearly for the first time.
More Ps = more control
The 7Ps give marketers more control over the entire experience. It’s not just about the “what” anymore — it’s about the “how”, “who”, and even the “where it all happens.”
Final Thoughts: Evolution, Not Replacement
Honestly? The expansion from 4Ps to 7Ps isn’t about throwing the old model away. It’s about adapting. Marketing got more human, more messy, more emotional — and the framework had to grow with it.
If you’re still stuck thinking only about product and price… you’re missing out. The real magic of modern marketing happens in the human stuff: the people, the details, the vibes.
So yeah — 7Ps might sound like just more jargon, but they’re way more than that. They’re a roadmap to building something that people don’t just buy — but love.
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Is 172 cm good for a man?
Yes it is. Average height of male in India is 166.3 cm (i.e. 5 ft 5.5 inches) while for female it is 152.6 cm (i.e. 5 ft) approximately. So, as far as your question is concerned, aforesaid height is above average in both cases.
Is 165 cm normal for a 15 year old?
The predicted height for a female, based on your parents heights, is 155 to 165cm. Most 15 year old girls are nearly done growing. I was too. It's a very normal height for a girl.
Is 160 cm too tall for a 12 year old?
How Tall Should a 12 Year Old Be? We can only speak to national average heights here in North America, whereby, a 12 year old girl would be between 137 cm to 162 cm tall (4-1/2 to 5-1/3 feet). A 12 year old boy should be between 137 cm to 160 cm tall (4-1/2 to 5-1/4 feet).
How tall is a average 15 year old?
Average Height to Weight for Teenage Boys - 13 to 20 Years
| Male Teens: 13 - 20 Years) | ||
|---|---|---|
| 14 Years | 112.0 lb. (50.8 kg) | 64.5" (163.8 cm) |
| 15 Years | 123.5 lb. (56.02 kg) | 67.0" (170.1 cm) |
| 16 Years | 134.0 lb. (60.78 kg) | 68.3" (173.4 cm) |
| 17 Years | 142.0 lb. (64.41 kg) | 69.0" (175.2 cm) |
How to get taller at 18?
Staying physically active is even more essential from childhood to grow and improve overall health. But taking it up even in adulthood can help you add a few inches to your height. Strength-building exercises, yoga, jumping rope, and biking all can help to increase your flexibility and grow a few inches taller.
Is 5.7 a good height for a 15 year old boy?
Generally speaking, the average height for 15 year olds girls is 62.9 inches (or 159.7 cm). On the other hand, teen boys at the age of 15 have a much higher average height, which is 67.0 inches (or 170.1 cm).
Can you grow between 16 and 18?
Most girls stop growing taller by age 14 or 15. However, after their early teenage growth spurt, boys continue gaining height at a gradual pace until around 18. Note that some kids will stop growing earlier and others may keep growing a year or two more.
Can you grow 1 cm after 17?
Even with a healthy diet, most people's height won't increase after age 18 to 20. The graph below shows the rate of growth from birth to age 20. As you can see, the growth lines fall to zero between ages 18 and 20 ( 7 , 8 ). The reason why your height stops increasing is your bones, specifically your growth plates.